Click Here for your F.r.e.e Keyword Tool

Basics

1. Introduction to Search Engine Optimization

A search engine is the most effective tool that can bring a prospective customer to your Company website. Millions of web visits are initiated daily through one or the other search engine to locate information or sources of supply. This is considered to be the most effective and targeted channel for you as a website owner to acquire a hot lead.
Businesses all the over the world spend a huge sum on designing, building, maintaining and promoting their websites.
 

Clickbank Marketplace Search Engine

Enter Keyword(s)

 

Want to include this awesome search Engine on your own Site? Click Here for the code

1.1 SEO plan and objective
 

Online advertising and marketing budgets have also soared. Relative to these, the investment required for getting traffic through search engines is much lower. However, as search engines have millions of pages in their coverage, it is important to have a proper
approach to using this channel effectively.
 

The art and science of understanding how search engines identify pages that are relevant to a query made by a visitor and designing marketing strategies based on this is called search engine optimization. Search engines offer the most cost effective mechanism to acquire real and live business leads. It is found that in most cases search engine
optimization delivers better ROI than other forms such as online advertisements, e-mail marketing and newsletters, affiliate and pay per click advertising, and digital campaigns and promotions.Search Engine

 

Search Engine

A site that indexes World Wide Web pages based on content. Each engine works differently. They may base the results of their searches on Meta Tags, page content, page title, or a combination of these. The search engines get their content from spider (see below) programs. Some popular search engines are Alta Vista, Excite, and Lycos. (SearchHound is the newest and coolest of all. It allows you to search 8 engines at once- including its own superb index). Contrast this with a "Directory". Directory. A site that categorizes the World Wide Web based on input submitted by someone. A good example of this is Yahoo. In this case, the actual web content is never accessed. When someone searches for a keyword, this is referenced against a database of sites that contain a title and description for a particular site. Once again, this site is categorized by topic and the title and description are submitted by someone.

Spider

A program used by a search engine to index the World Wide Web content. Spiders are all set differently, but they all capture specific information about a page. Some capture the title and the first 1,000 characters of content. Some capture the title and "description" Meta Tag. Some look only for the "keyword" meta tag. Some use a combination of all of these methods.

Hit

Any time a document is accessed from a web site. If someone tells you they get 1,000 hits a day at their site, this may not be a big deal. For instance, if they have 15 images on their page each time their page is accessed it generates 16 hits (once for each image and once for the HTML document). Ask them how they got this information and you'll get a better idea about what they mean by the statement. This information is generally useless for our purposes. It usually doesn't matter how many times a particular graphic is used.

User Session

Any time a single user logs on to a site. He can look at all the pages of the site, but it still equals only one user session.

Page View

Any time a viewer looks at a particular page. This is more meaningful than a hit.

Access Logs (Server Logs)

Most web servers maintain access logs. This log will contain information about which pages have been viewed how many times, what page referred the web surfer to your page, what time they came in, any errors encountered if any. Ask your ISP to set this up on your site. Most good web hosting services will offer some form of statistical analysis.